What is Local SEO and Why is It Important for Your Business?

March 23, 2023

Business owners can understand what is local SEO and why is local SEO important for businesses from this blog post. A bigger audience can be reached by having an online presence in the form of websites or social media posts, but what about brick-and-mortar businesses that don't need or want to have either? Until "Local SEO" entered the picture, they looked to have no other choice but to rely on word-of-mouth advertising.

The practice of improving the content so that it appears higher on search engines is known as search engine optimization. Large businesses with an online presence can benefit from this, but there is also local SEO for small businesses. The SEO company in India www.rankpointer.com is good at providing local SEO services.

What is Local SEO?

Firstly, you should learn what is local SEO. Local SEO is the practice of increasing a company's visibility in local searches, to put it simply. Google wants to provide the best answers for every search, so when someone types in "cake store," it immediately returns results for places in the area that sell the same thing. Here, local SEO's job is to make sure that your cake store ranks higher, particularly in your neighborhood. In order for those users to see more of your page and eventually find where you are, it divides search results from a certain location and concentrates on them.

Google will display results based on geography automatically if a business has a solid local SEO strategy. The local SEO technique, on the other hand, is distinct from the standard one because it primarily serves firms in certain locations; more on this later. The SEO company in Kerala will help businesses to improve local search ranking through effective strategies.

Why is Local SEO Important?

If you want to know why is local SEO important, you can read the following points.

Local SEO puts your business on top

According to research, 61% of customers conduct daily local searches. This clearly shows that many consumers look for local businesses online, hence it is important for a firm to use local SEO. Practically speaking, when someone searches for a nearby restaurant, they are probably going to choose one of the top possibilities. So, outperforming your competitors and coming up first in any pertinent local search will undoubtedly confirm a top spot in users' search results. Click here to see SEO experts in Kerala who will help businesses on top of search engine result pages.

Local SEO gives you a competitive advantage

As more businesses understand their potential and want to stand out from the competition, digital marketing and SEO in general are becoming extremely competitive. Local SEO is something that many firms aren't presently utilizing, though. Even though creating a Google My Business listing is one of the very first actions in the local SEO optimization checklist, just 44% of businesses have done so. That implies that gaining clients by outperforming your local competitors in local search is not all that difficult. Sales are rising as a result of the increasing growth of local searches. Because of this, local SEO is crucial for businesses.

Local searches spark trade

Many consumers use local search engines to identify companies like yours in their neighborhood, but the true benefit of doing so goes deeper. In actuality, local searches are made by customers who are most likely to boost your company's sales.

According to research, 78% of mobile local searches result in offline purchases. Another study found that 88% of consumers who use their smartphones to look up local businesses visit them within a day. If you've ever Googled nearby local companies, consider your frame of mind. You searched for nearby companies because you needed something and were an active consumer.